Include Audience breakdown in Reports

emiljan_mrizaj
emiljan_mrizaj Posts: 2
edited June 2023 in Feature Request #1

Hi,

We have a large number of audiences across three dozen ad accounts, and many of these audiences are created by a third-party provider. To improve the segmentation for these audiences, whereby the audience is created beforehand by our third-party, and all customers that match the criterion for this audience are then posted to Snapchat via API.
We require all performance metrics of all audiences involved in a campaign, therefore, we understand how well the segmentation criterion is for our audience. These performance metrics are then used to forecast decisions for alternative segments to replace existing segments, for similar campaigns. So we have an evolving strategy in place.

Therefore, to summarise my request, we require an addition to Snapchat reports, specifically custom audience breakdown.

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Comments

  • Noticed this is for lens studio and not snapchat business UI, wrong place?

  • In our reports, it's crucial to consider the audience breakdown for a comprehensive understanding. To enhance the user experience, let's incorporate dynamic reporting features that adapt to evolving data, ensuring our presentations remain engaging and relevant.