Can you not create an ad with "Swipe Up!" action with a normal lense?
I can only see the "AR Lense" option, and when I select "Browse" to select filter, none of my filters are shown (I have 0 AR lenses).
You can create On Demand Lenses, but with pre-made assets - not the Lenses you've created with Lens Studio. Currently there is no way to create a Lens in Lens Studio and tie it to a specific location for a set amount of time. The current ad products you can buy with Lens Studio-made Lenses are: